Changes in Hong Kong stocks | Mingchuang Premium (09896) rose nearly 6%, and sales of the original IP “YOYO” in the Chinese market exceeded 100 million in June

The Zhitong Finance App learned that Mingchuang Premium (09896) rose nearly 6%. As of press release, it had risen 5.98% to HK$24.1, with a turnover of HK$375.418 million.

According to news, Mingchuang Premium's first original artist IP “YOYO” ushered in a key breakthrough. In June of this year, the monthly sales volume of YOYO's full range of products in the Chinese market exceeded 100 million yuan. According to reports, since the first series was launched in June 2025, YOYO quickly entered 53 countries and regions around the world within one year. Recently, as the summer movie program heats up, YOYO and the “Toy Story 5” co-branded series have further attracted market attention, driving the simultaneous rise in IP volume and sales performance.

Guoyuan International pointed out that the company is upgrading from the linear model of “IP integration - supply chain transformation - channel monetization” in the past to building a self-recycling and self-growing IP ecosystem, investing more resources to incubate its own IPs, such as YOYO, Right Sauce, etc., and plans to increase the sales share of its own IP products to achieve transformation from a retail company to a cultural and creative company. Based on current performance and future strategic plans, the bank is optimistic about the company's future development potential.