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Recently, the reporter received reports that a large number of consumers have bought poor quality Decathlon products. The reporter searched for “Decathlon” as a keyword on some e-commerce platforms and found that a large number of merchants marked similar words such as “Decathlon” in product titles or pages, deliberately imitating the official brand, and misled consumers into thinking that it was an official Decathlon store. The prices of these products generally range from tens of yuan to hundreds of yuan cheaper than physical stores. The reporter conducted a field visit to the Kunshan store on June 10 and discovered that the delivery site was located in a park called “Weiren Science and Technology Industrial Park”, and that Kunshan Qiyuan Sporting Goods Co., Ltd. is located on the 6th floor of one of these buildings. At the time of the reporter's visit, the entire office had been sealed off by the Kunshan Municipal Market Supervision Bureau, but the seal showed obvious signs of being torn down, and no one was working inside the gate. The reporter learned from people familiar with the matter that the store has been blocked by the local supervisory authorities for selling a large number of poor quality products. The merchant uses a model of simultaneous delivery from multiple stores, and the daily delivery volume is as high as thousands of orders. Due to prominent supply quality issues, the number of consumer returns is extremely high. Some consumers told the reporter that after the Decathlon incident broke out, the relevant stores were no longer able to be contacted, and no return requests were accepted. The reporter called the local market supervision administration as a consumer. Staff said that after the store was complained about, the municipal supervision bureau immediately sealed the scene, and the relevant company personnel had already handed it over to public security. However, whether this shipment is actually a fake has yet to be further tested.

智通財經·06/14/2026 00:09:00
語音播報
Recently, the reporter received reports that a large number of consumers have bought poor quality Decathlon products. The reporter searched for “Decathlon” as a keyword on some e-commerce platforms and found that a large number of merchants marked similar words such as “Decathlon” in product titles or pages, deliberately imitating the official brand, and misled consumers into thinking that it was an official Decathlon store. The prices of these products generally range from tens of yuan to hundreds of yuan cheaper than physical stores. The reporter conducted a field visit to the Kunshan store on June 10 and discovered that the delivery site was located in a park called “Weiren Science and Technology Industrial Park”, and that Kunshan Qiyuan Sporting Goods Co., Ltd. is located on the 6th floor of one of these buildings. At the time of the reporter's visit, the entire office had been sealed off by the Kunshan Municipal Market Supervision Bureau, but the seal showed obvious signs of being torn down, and no one was working inside the gate. The reporter learned from people familiar with the matter that the store has been blocked by the local supervisory authorities for selling a large number of poor quality products. The merchant uses a model of simultaneous delivery from multiple stores, and the daily delivery volume is as high as thousands of orders. Due to prominent supply quality issues, the number of consumer returns is extremely high. Some consumers told the reporter that after the Decathlon incident broke out, the relevant stores were no longer able to be contacted, and no return requests were accepted. The reporter called the local market supervision administration as a consumer. Staff said that after the store was complained about, the municipal supervision bureau immediately sealed the scene, and the relevant company personnel had already handed it over to public security. However, whether this shipment is actually a fake has yet to be further tested.