On January 16, the Three Squirrels Mini Store and Distribution Division issued a price adjustment notice announcing an increase in the factory price of some nut gift products in offline distribution channels starting January 19, which attracted industry attention. As the peak consumption season for Spring Festival and New Year products is approaching, this price adjustment not only reflects the cost pressure of the snack food industry, but also conceals the strategic intention of the three squirrels to deeply cultivate the offline market.

On January 16, the Three Squirrels Mini Store and Distribution Division issued a price adjustment notice announcing an increase in the factory price of some nut gift products in offline distribution channels starting January 19, which attracted industry attention. As the peak consumption season for Spring Festival and New Year products is approaching, this price adjustment not only reflects the cost pressure of the snack food industry, but also conceals the strategic intention of the three squirrels to deeply cultivate the offline market.