OpenAI's attempt to turn ChatGPT into a popular personal shopping assistant is starting slowly. Due to challenges in integrating product data, the in-app checkout function has yet to be fully accessible to millions of merchants — OpenAI said in September that it will soon be available to ChatGPT. According to two people familiar with the matter, in order to expand this shopping service more widely, OpenAI and its early partners Shopify and Stripe are working on ways to standardize and share merchant product information. The slow implementation of this feature highlights the many obstacles faced in promoting large-scale popularization of artificial intelligence shopping. Although many users are now keen to use chatbots like ChatGPT to get product recommendations and find shopping inspiration, it turns out that turning these conversations into actual purchases isn't an easy process.

OpenAI's attempt to turn ChatGPT into a popular personal shopping assistant is starting slowly. Due to challenges in integrating product data, the in-app checkout function has yet to be fully accessible to millions of merchants — OpenAI said in September that it will soon be available to ChatGPT. According to two people familiar with the matter, in order to expand this shopping service more widely, OpenAI and its early partners Shopify and Stripe are working on ways to standardize and share merchant product information. The slow implementation of this feature highlights the many obstacles faced in promoting large-scale popularization of artificial intelligence shopping. Although many users are now keen to use chatbots like ChatGPT to get product recommendations and find shopping inspiration, it turns out that turning these conversations into actual purchases isn't an easy process.