According to two people familiar with the matter anonymously, John Turners, who was the head of Apple's hardware engineering department at the time, proposed that only higher-end iPhone Pro models be equipped with this component. Turners believes that most of the users who buy this type of model are loyal Apple fans, and they will be fond of new technology; however, ordinary consumers are unlikely to be interested in this. It is necessary not only to add all kinds of novel features to the product, but also to strictly control the cost bottom line. This balance is a reflection of Turners' style of conduct — he has maintained a careful and low-key style since joining Apple in 2001. Today, some company insiders believe that if Apple's current CEO Tim Cook decides to step down, Turners will be a popular candidate to take over this position. According to three people familiar with the matter anonymously revealed about Apple's confidential personnel plans, the company accelerated Cook's succession arrangements last year. They said that Cook, 65, has confessed to senior management of the company that he is physically and mentally exhausted and wants to reduce his workload. Three other people familiar with the matter said that once Cook steps down as CEO, he is likely to become the chairman of Apple's board of directors. Despite keeping a low profile, according to four people familiar with the matter, Turners has now stood out in the race for Apple's next CEO. However, two people familiar with the matter also mentioned that Cook is also training several other internal candidates, all of whom are likely to become his successors, including Craig Federici, head of Apple's software engineering, Eddie Cui, head of service business, Greg Josviak, head of global marketing, and Deirdre O'Brien, head of retail and human resources.

According to two people familiar with the matter anonymously, John Turners, who was the head of Apple's hardware engineering department at the time, proposed that only higher-end iPhone Pro models be equipped with this component. Turners believes that most of the users who buy this type of model are loyal Apple fans, and they will be fond of new technology; however, ordinary consumers are unlikely to be interested in this. It is necessary not only to add all kinds of novel features to the product, but also to strictly control the cost bottom line. This balance is a reflection of Turners' style of conduct — he has maintained a careful and low-key style since joining Apple in 2001. Today, some company insiders believe that if Apple's current CEO Tim Cook decides to step down, Turners will be a popular candidate to take over this position. According to three people familiar with the matter anonymously revealed about Apple's confidential personnel plans, the company accelerated Cook's succession arrangements last year. They said that Cook, 65, has confessed to senior management of the company that he is physically and mentally exhausted and wants to reduce his workload. Three other people familiar with the matter said that once Cook steps down as CEO, he is likely to become the chairman of Apple's board of directors. Despite keeping a low profile, according to four people familiar with the matter, Turners has now stood out in the race for Apple's next CEO. However, two people familiar with the matter also mentioned that Cook is also training several other internal candidates, all of whom are likely to become his successors, including Craig Federici, head of Apple's software engineering, Eddie Cui, head of service business, Greg Josviak, head of global marketing, and Deirdre O'Brien, head of retail and human resources.