UPDATE - 2X Acquires Leading Clay Partner The Kiln, Expands Marketing-as-a-Service to Go-to-Market Orchestration

NEW YORK and MALVERN, Pa., Jan. 07, 2026 (GLOBE NEWSWIRE) -- 2X, a global innovator in subscription-based go-to-market (GTM) services, today announced the acquisition of The Kiln, a top-performing Clay partner with deep expertise in GTM Engineering Services. This acquisition expands 2X's capabilities from marketing execution to complete go-to-market orchestration, making it one of the first Marketing-as-a-Service operators with scale to deliver integrated strategy and execution across the entire marketing and revenue technology stack.