Assessing Instacart (CART) Valuation After The Launch Of Data Hub Retail Media Tool

At CES 2026, Maplebear (CART), which operates as Instacart, introduced Data Hub, a clean room tool that lets consumer brands combine their own data with Instacart grocery purchase signals.

See our latest analysis for Maplebear.

The Data Hub launch comes as Maplebear trades at US$44.42 per share, with a 90 day share price return of 12.03% and a 1 year total shareholder return of 3.52%. This suggests recent momentum has been building rather than fading.

If this kind of data focused story has your attention, it could be a good moment to broaden your watchlist and check out high growth tech and AI stocks.

With Maplebear trading at US$44.42, showing a 12.03% 90 day return and a 1 year total return of 3.52%, plus an indicated intrinsic discount of 52.99%, is there still a buying opportunity here, or is the market already pricing in future growth?

Most Popular Narrative: 12.2% Undervalued

With Maplebear at US$44.42 and the most followed narrative pointing to fair value of about US$50.62, the gap between price and expectations stands out.

Deepening enterprise partnerships and a growing suite of omnichannel retailer integrations (such as Storefront, Carrot Ads, Caper Carts, Carrot Tags) are increasing stickiness with major retail chains, creating new recurring revenue streams and driving higher margin, non transaction based revenues (e.g., advertising, in store tech), making the business model less volatile and supporting sustainable margin expansion and earnings resilience.

Read the complete narrative.

Curious what sits behind that valuation gap? The narrative focuses on steadier margins, rising earnings power and a richer mix of high margin revenue. The key factors are the growth path, the profitability step up and the future earnings multiple that ties it all together.

Result: Fair Value of $50.62 (UNDERVALUED)

Have a read of the narrative in full and understand what's behind the forecasts.

However, risks around higher labor costs, gig work regulation, and tougher competition for retail and delivery partners could challenge margins and the long term growth story.

Find out about the key risks to this Maplebear narrative.

Build Your Own Maplebear Narrative

If you see the numbers differently or want to test your own assumptions, you can build a full Maplebear story yourself in just a few minutes, starting with Do it your way.

A good starting point is our analysis highlighting 3 key rewards investors are optimistic about regarding Maplebear.

Looking for more investment ideas?

Before you move on, consider widening your opportunity set with a few focused stock ideas that could complement what you are seeing with Maplebear today.

• Spot potential value entries by scanning these 875 undervalued stocks based on cash flows that might offer a price that sits below their assessed worth.
• Explore developments in machine learning and automation by checking out these 26 AI penny stocks pushing practical real world use cases forward.
• Add a different growth angle by reviewing these 79 cryptocurrency and blockchain stocks tied to blockchain infrastructure and digital asset adoption.

This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

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