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Lei Jun, founder, chairman and CEO of the Xiaomi Group, will broadcast live tonight. During the live broadcast, Lei Jun talked about the punishment for “coming into contact with a relevant KOL.” Lei Jun said that why this incident is so serious is not because KOLs criticized Xiaomi, nor because KOLs offended rice noodles; because KOLs have always attacked and belittled Xiaomi users, and as an enterprise, we definitely cannot tolerate it. “What's our bottom line? We must stand firm to protect our users and protect our car owners. We must not tolerate any KOLs that slander car owners or curse car owners, and we must not cooperate with such people.” Lei Jun said.

智通財經·01/07/2026 13:49:09
語音播報
Lei Jun, founder, chairman and CEO of the Xiaomi Group, will broadcast live tonight. During the live broadcast, Lei Jun talked about the punishment for “coming into contact with a relevant KOL.” Lei Jun said that why this incident is so serious is not because KOLs criticized Xiaomi, nor because KOLs offended rice noodles; because KOLs have always attacked and belittled Xiaomi users, and as an enterprise, we definitely cannot tolerate it. “What's our bottom line? We must stand firm to protect our users and protect our car owners. We must not tolerate any KOLs that slander car owners or curse car owners, and we must not cooperate with such people.” Lei Jun said.