The reporter learned from today's press conference that the relevant person in charge of the Central Internet Information Office said that after the introduction of the “Measures for the Supervision and Administration of Live E-Commerce” and the “Measures for the Supervision and Administration of Online Trading Platform Rules”, they will continue to carry out centralized rectification to resolutely curb the problem of false publicity in the live e-commerce sector, vulgar “scraping the edge”, AI impersonating public figures, selling counterfeit and shoddy products under the banner of “special offers”, as well as the dissemination of information on the sale of prohibited products and the “Measures for the Supervision and Administration of Online Trading Platform Rules”. At the same time, website platforms are urged to further strengthen the management of live e-commerce information content, establish and improve content review mechanisms, enhance the ability to detect and handle illegal and illegal content, enhance the sense of self-management and the level of self-management, and continuously purify the live e-commerce ecosystem. The Central Internet Information Office will strictly deal with and punish website platforms that fail to fulfill their principal responsibilities, as well as online accounts, live broadcast rooms, and MCN agencies that have prominent issues and act in a positive manner in accordance with the law and regulations, and publicly expose them to strengthen warning and deterrence.

The reporter learned from today's press conference that the relevant person in charge of the Central Internet Information Office said that after the introduction of the “Measures for the Supervision and Administration of Live E-Commerce” and the “Measures for the Supervision and Administration of Online Trading Platform Rules”, they will continue to carry out centralized rectification to resolutely curb the problem of false publicity in the live e-commerce sector, vulgar “scraping the edge”, AI impersonating public figures, selling counterfeit and shoddy products under the banner of “special offers”, as well as the dissemination of information on the sale of prohibited products and the “Measures for the Supervision and Administration of Online Trading Platform Rules”. At the same time, website platforms are urged to further strengthen the management of live e-commerce information content, establish and improve content review mechanisms, enhance the ability to detect and handle illegal and illegal content, enhance the sense of self-management and the level of self-management, and continuously purify the live e-commerce ecosystem. The Central Internet Information Office will strictly deal with and punish website platforms that fail to fulfill their principal responsibilities, as well as online accounts, live broadcast rooms, and MCN agencies that have prominent issues and act in a positive manner in accordance with the law and regulations, and publicly expose them to strengthen warning and deterrence.