At 9 a.m. on January 6, the Kweichow Moutai Bingwu Year of the Horse Zodiac was officially launched. It was sold out in less than a minute. Reflow orders due to mistakenly grabbing or not wanting it are rare. Sina Finance's “Wine Industry Insider” observes that currently the Maotai Horse Zodiac Liquor is “popular” in the second-hand trading market. The classic version, which originally cost 1,899 yuan/bottle, generally has a premium of more than 100 yuan; due to its scarcity, it is also the version with the highest price increase. The original price of 2,499 yuan/bottle generally requires an increase of more than 500 yuan per bottle, with a maximum price increase of 1,000 yuan. According to reports, 53% vol 500ml Kweichow Moutai has three products: classic edition, gift box, and premium edition, using the traditional Oriental color “Qi Purple” from 2026 as the main color. In terms of wine quality, classic models and gift boxes are based on nearly 200 base wines with different characteristics, and selected base wines with distinctive characteristics. The exclusive edition uses fine quality wines, blended with more than 200 base wines with different characteristics. Earlier, iMaotai had already announced the price of three Bingwu Year of the Horse Zodiac wine. Among them, the price of the classic version is 1,899 yuan/bottle; the price of the exclusive edition is 2,499 yuan/bottle; and the price of the gift box is 3,789 yuan/bottle.

At 9 a.m. on January 6, the Kweichow Moutai Bingwu Year of the Horse Zodiac was officially launched. It was sold out in less than a minute. Reflow orders due to mistakenly grabbing or not wanting it are rare. Sina Finance's “Wine Industry Insider” observes that currently the Maotai Horse Zodiac Liquor is “popular” in the second-hand trading market. The classic version, which originally cost 1,899 yuan/bottle, generally has a premium of more than 100 yuan; due to its scarcity, it is also the version with the highest price increase. The original price of 2,499 yuan/bottle generally requires an increase of more than 500 yuan per bottle, with a maximum price increase of 1,000 yuan. According to reports, 53% vol 500ml Kweichow Moutai has three products: classic edition, gift box, and premium edition, using the traditional Oriental color “Qi Purple” from 2026 as the main color. In terms of wine quality, classic models and gift boxes are based on nearly 200 base wines with different characteristics, and selected base wines with distinctive characteristics. The exclusive edition uses fine quality wines, blended with more than 200 base wines with different characteristics. Earlier, iMaotai had already announced the price of three Bingwu Year of the Horse Zodiac wine. Among them, the price of the classic version is 1,899 yuan/bottle; the price of the exclusive edition is 2,499 yuan/bottle; and the price of the gift box is 3,789 yuan/bottle.