On the eve of New Year's Day 2026, the National Development and Reform Commission and the Ministry of Finance clarified the consumer goods trade-in policy. The first batch of funds of 62.5 billion yuan has been issued. Digital and Class 1 energy-efficient appliances are subsidized 15% of the sales price, and the process is simplified through “buy and pay now”. According to some agency data, driven by “state subsidies,” compared to the same period last year on New Year's Day, the mobile phone market sales rose 16.2% during the 2026 New Year's Day holiday. Among them, OPPO ranked first among mainstream mobile phone manufacturers with an increase of 32.4%.

On the eve of New Year's Day 2026, the National Development and Reform Commission and the Ministry of Finance clarified the consumer goods trade-in policy. The first batch of funds of 62.5 billion yuan has been issued. Digital and Class 1 energy-efficient appliances are subsidized 15% of the sales price, and the process is simplified through “buy and pay now”. According to some agency data, driven by “state subsidies,” compared to the same period last year on New Year's Day, the mobile phone market sales rose 16.2% during the 2026 New Year's Day holiday. Among them, OPPO ranked first among mainstream mobile phone manufacturers with an increase of 32.4%.