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    Nike (NKE) Valuation Check After CEO and Tim Cook’s Insider Share Purchases

    Simply Wall St·01/04/2026 21:25:56
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    NIKE (NKE) just caught investors attention after CEO Elliott Hill and board member Tim Cook bought millions of dollars worth of stock, a clear signal they are backing the company turnaround with their own money.

    See our latest analysis for NIKE.

    Those insider buys are landing after a punishing stretch, with Nike’s 1 year total shareholder return down double digits and the 5 year total shareholder return more than halved, even as short term share price action shows tentative momentum returning.

    If this kind of leadership conviction has you rethinking your watchlist, it is worth exploring other fast growing stocks with high insider ownership that could be setting up for similar sentiment shifts.

    With Nike shares still more than 50 percent below their five year peak, but trading about 22 percent under the average analyst target, the key question now is simple: is this a genuine buying opportunity, or is the market already pricing in a full growth rebound?

    Most Popular Narrative Narrative: 24% Undervalued

    With NIKE shares last closing at $63.28 against a narrative fair value of $83.30, the valuation case leans heavily on a multi year earnings rebuild.

    The analysts have a consensus price target of $78.909 for NIKE based on their expectations of its future earnings growth, profit margins and other risk factors. However, there is a degree of disagreement amongst analysts, with the most bullish reporting a price target of $120.0, and the most bearish reporting a price target of just $38.0.

    Read the complete narrative.

    Want to see what kind of revenue recovery, margin rebuild, and premium earnings multiple are needed to justify that gap? The projections may surprise you.

    Result: Fair Value of $83.30 (UNDERVALUED)

    Have a read of the narrative in full and understand what's behind the forecasts.

    However, sustained margin pressure from discounting and weaker digital demand in key regions could easily delay the earnings and valuation recovery implied by this narrative.

    Find out about the key risks to this NIKE narrative.

    Another View: Market Multiples Flash A Warning

    While the narrative fair value suggests upside, NIKE’s share price tells a different story when you look at earnings. The stock trades on a P E of 37.1 times, which is well above both the US Luxury industry at 20 times and its fair ratio of 28.6 times. This implies limited margin for execution missteps. Which lens do you trust more when sentiment turns?

    See what the numbers say about this price — find out in our valuation breakdown.

    NYSE:NKE PE Ratio as at Jan 2026
    NYSE:NKE PE Ratio as at Jan 2026

    Build Your Own NIKE Narrative

    If you see the numbers differently or want to stress test your own assumptions, you can build a complete NIKE story in minutes, Do it your way.

    A great starting point for your NIKE research is our analysis highlighting 1 key reward and 2 important warning signs that could impact your investment decision.

    Looking for more investment ideas?

    Do not let your research stop at NIKE. Use the Simply Wall Street Screener to uncover targeted opportunities that could sharpen your next move.

    This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.