On January 3, data released by the Hunan Provincial Department of Culture and Tourism showed that during the three days of the New Year's Day holiday, the province received a total of 144.591 million visitors, and the total cost of visitors was 15.48 billion yuan. Compared to the one-day New Year's Day holiday in 2025, this year's three-day New Year's Day holiday allows both scenic spots and visitors to fight a “battle of wealth.” According to data released by Ctrip, ticket reservations for domestic scenic spots increased more than fourfold year on year, and travel orders in Hunan increased 83% year over year on New Year's Day.

On January 3, data released by the Hunan Provincial Department of Culture and Tourism showed that during the three days of the New Year's Day holiday, the province received a total of 144.591 million visitors, and the total cost of visitors was 15.48 billion yuan. Compared to the one-day New Year's Day holiday in 2025, this year's three-day New Year's Day holiday allows both scenic spots and visitors to fight a “battle of wealth.” According to data released by Ctrip, ticket reservations for domestic scenic spots increased more than fourfold year on year, and travel orders in Hunan increased 83% year over year on New Year's Day.