On January 3, Ctrip's latest New Year's Day travel report shows that during the 2026 New Year's Day holiday, the domestic travel market ushered in a strong start. The cultural tourism consumption boom was fully ignited. The number of domestic scenic spot ticket reservations increased more than 4 times over the same period last year, and reservations related to inbound travel also increased dramatically, setting off the first consumer boom in 2026.

On January 3, Ctrip's latest New Year's Day travel report shows that during the 2026 New Year's Day holiday, the domestic travel market ushered in a strong start. The cultural tourism consumption boom was fully ignited. The number of domestic scenic spot ticket reservations increased more than 4 times over the same period last year, and reservations related to inbound travel also increased dramatically, setting off the first consumer boom in 2026.