On January 3, the “2026 New Year's Day Holiday Travel Consumption Report” released by Tongcheng Travel showed that the “Please Take 3 Breaks 8” wave set off by families taking three consecutive days of vacation is strongly driving demand for travel during the New Year's Day holiday. On the platform, reservations for major products such as air tickets, hotels, and homestays around the New Year's Day holiday showed a sharp rise in volume and price. The popularity of “non-heritage” themed travel searches and reservations for the New Year's Day holiday increased 85% month-on-month.

On January 3, the “2026 New Year's Day Holiday Travel Consumption Report” released by Tongcheng Travel showed that the “Please Take 3 Breaks 8” wave set off by families taking three consecutive days of vacation is strongly driving demand for travel during the New Year's Day holiday. On the platform, reservations for major products such as air tickets, hotels, and homestays around the New Year's Day holiday showed a sharp rise in volume and price. The popularity of “non-heritage” themed travel searches and reservations for the New Year's Day holiday increased 85% month-on-month.