Provisional estimates of total retail sales value in Hong Kong in November 2025 were HK$33.7 billion, up 6.5% year-on-year

The Zhitong Finance App learned that on January 2, the Statistics Department of the Hong Kong Special Administrative Region Government published the latest retail sales figures. The provisional estimate for total retail sales value in November 2025 was HK$33.7 billion, up 6.5% from the same month of 2024. The revised estimate for total retail sales value in October 2025 was 6.9% higher than in the same month of 2024. Compared with the same period in 2024, the provisional estimate of the total retail sales value for the first 11 months of 2025 increased by 0.4%.

Online sales accounted for 11.2% of the total retail sales value in November 2025. The provisional estimated retail online sales value for the month was HK$3.8 billion, up 28.4% from the same month of 2024. The revised online sales value of the retail industry in October 2025 is estimated to be 27.2% higher than in the same month of 2024. Compared with the same period in 2024, the total retail online sales value for the first 11 months of 2025 is estimated to have increased by 11.4%.

After deducting price changes during that time, the provisional estimate for total retail sales volume in November 2025 was 4.4% higher than in the same month of 2024. The revised estimate for total retail sales volume in October 2025 was 5.3% higher than in the same month of 2024. Compared with the same period in 2024, the total retail sales volume for the first 11 months of 2025 is a provisional estimate of a 0.9% decrease.

Provisional estimates of sales value by major retailer categories were analyzed from highest to lowest. Compared between November 2025 and November 2024, the sales value of electrical appliances and other unclassified durable consumer goods increased by 38.6%. This was followed by jewellery, watches and luxury gifts (up 3.6% in sales value); other unclassified consumer goods (up 5.5%); clothing (up 3.0%); department store products (up 3.8%); food, alcohol and tobacco (up 2.0%); pharmaceuticals and cosmetics (up 9.2%); and eyewear (up 7.3%).

On the other hand, compared with November 2025 and the same month of 2024, the sales value of supermarket products decreased by 2.1%. This was followed by automobiles and auto parts (sales value down 3.1%); fuel (down 11.1%); footwear, related products and other clothing accessories (down 4.3%); furniture and fixtures (down 6.1%); books, newspapers, stationery and gifts (down 10.6%); and traditional Chinese medicine (down 1.8%).

In the three months to the end of November 2025, compared with the previous three months, the provisional estimated seasonally adjusted total retail sales value increased by 3.9%, while the seasonally adjusted provisional estimate of total retail sales volume increased by 2.2%.

A spokesman for the Hong Kong Special Administrative Region Government said that retail sales in Hong Kong maintained their momentum of recovery in November. Total retail sales value increased significantly by 6.5% year over year. Sales increased in a number of major retailer categories. Looking ahead, the local consumer climate in Hong Kong will gradually improve as the economy continues to grow. Coupled with a booming increase in the number of visitors to Hong Kong, it will continue to be beneficial to the retail business.