The Thai Customs Department announced that from January 1, 2026, import tariffs will be levied on goods worth 1 baht or more imported through major e-commerce platforms. The maximum tax rate can reach 30%, replacing the previous tax exemption policy for goods under 1,500 baht. Thailand aims to earn 3 billion baht of revenue each year, and the new regulations will come into effect on January 1, 2026. The Director General of Customs confirmed that the “minimum limit” has been abolished. The move is aimed at providing a fairer environment for domestic small and medium-sized enterprises, which have always had difficulty competing with a large number of low-cost, duty-free imports from abroad. The division has signed memorandums of understanding with five major e-commerce giants: Lazada, Shopee, TikTok Shop, Temu, and Shein. The platforms have agreed to integrate tax administration into the checkout process, which means shoppers will pay the required duties and 7% VAT at the time of purchase. The Director General of Customs said the department has been communicating with these platforms to ensure a smooth transition, and for 97% of shoppers, there will be no delays in delivery, as taxes will be settled instantly through the app. According to the new tax rate level, goods worth less than 1,500 baht will be subject to import tariffs of up to 30% depending on the category, including fashion apparel and footwear, 20% for bags and accessories, and 10% for electrical products.

The Thai Customs Department announced that from January 1, 2026, import tariffs will be levied on goods worth 1 baht or more imported through major e-commerce platforms. The maximum tax rate can reach 30%, replacing the previous tax exemption policy for goods under 1,500 baht. Thailand aims to earn 3 billion baht of revenue each year, and the new regulations will come into effect on January 1, 2026. The Director General of Customs confirmed that the “minimum limit” has been abolished. The move is aimed at providing a fairer environment for domestic small and medium-sized enterprises, which have always had difficulty competing with a large number of low-cost, duty-free imports from abroad. The division has signed memorandums of understanding with five major e-commerce giants: Lazada, Shopee, TikTok Shop, Temu, and Shein. The platforms have agreed to integrate tax administration into the checkout process, which means shoppers will pay the required duties and 7% VAT at the time of purchase. The Director General of Customs said the department has been communicating with these platforms to ensure a smooth transition, and for 97% of shoppers, there will be no delays in delivery, as taxes will be settled instantly through the app. According to the new tax rate level, goods worth less than 1,500 baht will be subject to import tariffs of up to 30% depending on the category, including fashion apparel and footwear, 20% for bags and accessories, and 10% for electrical products.