
While profitability is essential, it doesn’t guarantee long-term success. Some companies that rest on their margins will lose ground as competition intensifies - as Jeff Bezos said, "Your margin is my opportunity".
A business making money today isn’t necessarily a winner, which is why we analyze companies across multiple dimensions at StockStory. That said, here are three profitable companies that don’t make the cut and some better opportunities instead.
Trailing 12-Month GAAP Operating Margin: 19.7%
Founded in 1915, Fox (NASDAQ:FOXA) is a diversified media company, operating prominent cable news, television broadcasting, and digital media platforms.
Why Do We Think FOXA Will Underperform?
FOX is trading at $73 per share, or 16.1x forward P/E. Read our free research report to see why you should think twice about including FOXA in your portfolio.
Trailing 12-Month GAAP Operating Margin: 23.6%
Established in 1973, Deckers (NYSE:DECK) is a footwear and apparel conglomerate with a portfolio of lifestyle and performance brands.
Why Do We Steer Clear of DECK?
At $103.64 per share, Deckers trades at 16.5x forward P/E. If you’re considering DECK for your portfolio, see our FREE research report to learn more.
Trailing 12-Month GAAP Operating Margin: 2,313%
Once a traditional business intelligence software provider, Strategy (NASDAQ:MSTR) develops AI-powered enterprise analytics software while also functioning as a major corporate holder of Bitcoin cryptocurrency.
Why Should You Sell MSTR?
Strategy’s stock price of $151.91 implies a valuation ratio of 100.9x forward price-to-sales. To fully understand why you should be careful with MSTR, check out our full research report (it’s free for active Edge members).
Your portfolio can’t afford to be based on yesterday’s story. The risk in a handful of heavily crowded stocks is rising daily.
The names generating the next wave of massive growth are right here in our Top 5 Strong Momentum Stocks for this week. This is a curated list of our High Quality stocks that have generated a market-beating return of 244% over the last five years (as of June 30, 2025).
Stocks that made our list in 2020 include now familiar names such as Nvidia (+1,326% between June 2020 and June 2025) as well as under-the-radar businesses like the once-small-cap company Exlservice (+354% five-year return). Find your next big winner with StockStory today for free. Find your next big winner with StockStory today. Find your next big winner with StockStory today.