On January 1, where to travel was released data showing that the 2026 New Year's Day holiday concentrated on releasing people's desire to travel, and the popularity greatly exceeded that of the same period in previous years. On the first day of the holiday season, the number of airline tickets to popular destinations increased 26% year over year, and hotel occupancy in popular regions increased 1.2 times year over year; people flew to 698 cities at home and abroad and stayed at hotels in more than 200 domestic cities and more than 800 overseas cities.

On January 1, where to travel was released data showing that the 2026 New Year's Day holiday concentrated on releasing people's desire to travel, and the popularity greatly exceeded that of the same period in previous years. On the first day of the holiday season, the number of airline tickets to popular destinations increased 26% year over year, and hotel occupancy in popular regions increased 1.2 times year over year; people flew to 698 cities at home and abroad and stayed at hotels in more than 200 domestic cities and more than 800 overseas cities.