Buying health food, paying attention to medicinal diet therapy, ordering wearable devices... Currently, more and more consumers are devoting more energy to health management, and the health consumer goods market is experiencing a boom in development. The “Implementation Plan on Enhancing the Adaptability between Supply and Demand of Consumer Goods and Further Promoting Consumption” recently jointly issued by 6 departments including the Ministry of Industry and Information Technology takes promoting innovation and development of health products as one of the key measures. Health products are directly related to people's lives and health, and supply quality is their core competitiveness. Next, it is also necessary to strengthen industrial standardization, improve the entire chain supervision system from R&D, production to distribution, dynamically monitor market risks, and ensure product safety and reliability. Support enterprises to implement brand strategies and enhance market recognition of health products through regional public brand cultivation and enterprise independent brand building. For example, by creating organic agricultural products, time-honored health foods, etc., we convey quality trust, form cultural identity, and promote the upgrading of consumption from functional requirements to branded choices.

Buying health food, paying attention to medicinal diet therapy, ordering wearable devices... Currently, more and more consumers are devoting more energy to health management, and the health consumer goods market is experiencing a boom in development. The “Implementation Plan on Enhancing the Adaptability between Supply and Demand of Consumer Goods and Further Promoting Consumption” recently jointly issued by 6 departments including the Ministry of Industry and Information Technology takes promoting innovation and development of health products as one of the key measures. Health products are directly related to people's lives and health, and supply quality is their core competitiveness. Next, it is also necessary to strengthen industrial standardization, improve the entire chain supervision system from R&D, production to distribution, dynamically monitor market risks, and ensure product safety and reliability. Support enterprises to implement brand strategies and enhance market recognition of health products through regional public brand cultivation and enterprise independent brand building. For example, by creating organic agricultural products, time-honored health foods, etc., we convey quality trust, form cultural identity, and promote the upgrading of consumption from functional requirements to branded choices.