Prices of storage components are rising, and PC costs are impacting the industry. Asus sent a letter to customers on the 30th explaining that it is expected to make strategic price adjustments for some product portfolios starting January 5, 2026. Asus emphasizes to customers that the decision was made after absorbing and responding to cost pressure over a long period of time. The purpose is to ensure stable supply, maintain quality and service levels, and support the customer's long-term planning for critical IT investments. Lenovo, which previously had the largest market share in the world, also issued a letter explaining price adjustments for all products. According to the current price adjustment direction of the brand manufacturer, Lenovo will adjust the price of the entire product line, while Dell and Asus will initially only carry out strategic price adjustments for part of the product portfolio. Also, major manufacturers such as HP and Acer have all agreed to raise product prices. It is expected that in January next year, major PC manufacturers will simultaneously ship at the new price after price adjustments.

Prices of storage components are rising, and PC costs are impacting the industry. Asus sent a letter to customers on the 30th explaining that it is expected to make strategic price adjustments for some product portfolios starting January 5, 2026. Asus emphasizes to customers that the decision was made after absorbing and responding to cost pressure over a long period of time. The purpose is to ensure stable supply, maintain quality and service levels, and support the customer's long-term planning for critical IT investments. Lenovo, which previously had the largest market share in the world, also issued a letter explaining price adjustments for all products. According to the current price adjustment direction of the brand manufacturer, Lenovo will adjust the price of the entire product line, while Dell and Asus will initially only carry out strategic price adjustments for part of the product portfolio. Also, major manufacturers such as HP and Acer have all agreed to raise product prices. It is expected that in January next year, major PC manufacturers will simultaneously ship at the new price after price adjustments.