The reporter learned from the Culture, Radio, Television, Tourism and Sports Bureau of Chongli District, Zhangjiakou City, Hebei Province, that as of December 25, the total number of visitors received in Chongli, the small Winter Olympics town of Chongli exceeded 10 million visitors in 2025, and total travel expenses increased by leaps and bounds at the same time, successfully transforming from “hot season one season” to “four seasons prosperity.” The “tournament economy” has become the core engine for the rise in the number of visitors. In 2025, Chongli dug deep into the value of Winter Olympics venues and built a “monthly event, weekly event, everyone can participate” cultural tourism event matrix. Up to now, it has hosted more than 800 cultural tourism and sporting events, covering various levels from top international events to mass carnivals. Among them, the 2025 Chongli 168 Super Cross Country Race, one of the largest trail running events in Asia, attracted over 170,000 visitors during the 9-day race, directly generating 168 million yuan in tourism revenue; events such as the Spartan Warriors Race and the Prairie Tianlu Road Cycling Race also attracted tens of thousands of participants and spectators. The “one-day competition, multi-day stay; one-person competition, multi-person consumption” model effectively converts event “traffic” into “retention” for cultural tourism consumption.

The reporter learned from the Culture, Radio, Television, Tourism and Sports Bureau of Chongli District, Zhangjiakou City, Hebei Province, that as of December 25, the total number of visitors received in Chongli, the small Winter Olympics town of Chongli exceeded 10 million visitors in 2025, and total travel expenses increased by leaps and bounds at the same time, successfully transforming from “hot season one season” to “four seasons prosperity.” The “tournament economy” has become the core engine for the rise in the number of visitors. In 2025, Chongli dug deep into the value of Winter Olympics venues and built a “monthly event, weekly event, everyone can participate” cultural tourism event matrix. Up to now, it has hosted more than 800 cultural tourism and sporting events, covering various levels from top international events to mass carnivals. Among them, the 2025 Chongli 168 Super Cross Country Race, one of the largest trail running events in Asia, attracted over 170,000 visitors during the 9-day race, directly generating 168 million yuan in tourism revenue; events such as the Spartan Warriors Race and the Prairie Tianlu Road Cycling Race also attracted tens of thousands of participants and spectators. The “one-day competition, multi-day stay; one-person competition, multi-person consumption” model effectively converts event “traffic” into “retention” for cultural tourism consumption.