16 departments including the Shanghai Municipal Commission of Commerce issued “Certain Measures to Further Expand Service Consumption in Shanghai”, which mentions speeding up innovation in the new “intellectual property +” model. It supports the investment of IP resources to achieve linked consumption, and provides certain support to IP holders that have a driving effect on the Shanghai consumer market. Explore cultural IP connotations and commercial values in fields such as film and television, performing arts, sports, games, and online culture, and promote cross-border cooperation.

16 departments including the Shanghai Municipal Commission of Commerce issued “Certain Measures to Further Expand Service Consumption in Shanghai”, which mentions speeding up innovation in the new “intellectual property +” model. It supports the investment of IP resources to achieve linked consumption, and provides certain support to IP holders that have a driving effect on the Shanghai consumer market. Explore cultural IP connotations and commercial values in fields such as film and television, performing arts, sports, games, and online culture, and promote cross-border cooperation.