This winter, custom down jackets from many colleges and universities became a hit on the internet, and even “hard to find” went viral. This year's custom-made down jackets from Renmin University of China quickly sold out as soon as they hit the shelves. In addition, custom-made down jackets from many universities, such as Peking University and Communication University of China, have become popular sales and have become a hot topic of discussion on social platforms. Cultural and creative teams from many universities have also begun to add the down jacket category to new product research and development. Currently, these “famous school down jackets” are mostly classified as college cultural and creative clothing categories, and are actually operated by official cultural and creative stores. Experts believe that the popularity of college down jackets also indicates that college culture and creativity are gradually entering the public eye.

This winter, custom down jackets from many colleges and universities became a hit on the internet, and even “hard to find” went viral. This year's custom-made down jackets from Renmin University of China quickly sold out as soon as they hit the shelves. In addition, custom-made down jackets from many universities, such as Peking University and Communication University of China, have become popular sales and have become a hot topic of discussion on social platforms. Cultural and creative teams from many universities have also begun to add the down jacket category to new product research and development. Currently, these “famous school down jackets” are mostly classified as college cultural and creative clothing categories, and are actually operated by official cultural and creative stores. Experts believe that the popularity of college down jackets also indicates that college culture and creativity are gradually entering the public eye.