Although the overall real estate market is still in the adjustment stage, the high-end housing market has emerged from an independent market in 2025. Since this year, all four first-tier cities in the north have had phenomenal high-end residential projects: in the first 11 months of this year, Shanghai No. 1 Hospital recorded sales of 22.191 billion yuan, and Shanghai Kerry Jinling Huating also reached 21.66 billion yuan in sales. Guangzhou Baoli Yue Xiwan's single-day sales volume exceeded 10.6 billion yuan in November this year; “Shenzhen Bay Gongxi”, which opened thereafter, had single-day sales of 13 billion yuan, setting a new national single-plate sales record this year. Beijing Heyue Wangyun also recorded sales of 9.153 billion yuan in the first 11 months of this year. The reason behind the popularity of high-end housing sales across the country is that in the past two years, the land market supply has been skewed towards the core area, and “good land” has continuously boosted supply. At the same time, as one of the channels for asset allocation, the financial attributes of high-end housing are stronger, and the logic of buyers buying high-end homes is not only satisfied with living on their own; this has also boosted high-end housing transactions.

Although the overall real estate market is still in the adjustment stage, the high-end housing market has emerged from an independent market in 2025. Since this year, all four first-tier cities in the north have had phenomenal high-end residential projects: in the first 11 months of this year, Shanghai No. 1 Hospital recorded sales of 22.191 billion yuan, and Shanghai Kerry Jinling Huating also reached 21.66 billion yuan in sales. Guangzhou Baoli Yue Xiwan's single-day sales volume exceeded 10.6 billion yuan in November this year; “Shenzhen Bay Gongxi”, which opened thereafter, had single-day sales of 13 billion yuan, setting a new national single-plate sales record this year. Beijing Heyue Wangyun also recorded sales of 9.153 billion yuan in the first 11 months of this year. The reason behind the popularity of high-end housing sales across the country is that in the past two years, the land market supply has been skewed towards the core area, and “good land” has continuously boosted supply. At the same time, as one of the channels for asset allocation, the financial attributes of high-end housing are stronger, and the logic of buyers buying high-end homes is not only satisfied with living on their own; this has also boosted high-end housing transactions.