“Taiyuan Lao Ge” sells bear bile powder, which is known as a “cure for all diseases,” “Dongbei Yu Jie” sells sweet potato powder without sweet potatoes, and Simba's apprentice “Shi Da Bei” sells ready-to-eat bird's nest actually sugar water... These “influencers” with tens of millions of fans were investigated and punished in a case where they sold fraudulent food through false publicity or prices on live broadcasts, which is very exciting. Take a look at the basis of punishment in these cases, mainly the Anti-Unfair Competition Law, the Food Safety Law, etc. This shows that the live broadcast room is not an extrajudicial place, and selling food must also not cross the red line of the law. At the same time, as chaos such as false publicity, counterfeiting and shoddy products gradually increases in the e-commerce field of live streaming food, the social response is strong. The relevant regulations and systems need to be further improved, and there is an urgent need for special laws and regulations to regulate food sales in live streaming rooms to better protect the rights and interests of consumers. The General Administration of Market Regulation attaches great importance to the supervision of new online food business formats and studies and formulates a series of institutional measures. Recently, the relevant work procedures for the “Regulations on the Supervision and Administration of Live E-commerce Operators Implementing Principal Responsibilities for Food Safety” have been basically completed and will be issued and implemented in the near future. The regulation will further tighten the responsibilities of various relevant entities such as live streaming e-commerce platform operators, live broadcast room operators, live streaming marketers, live streaming marketers, and service agencies.

“Taiyuan Lao Ge” sells bear bile powder, which is known as a “cure for all diseases,” “Dongbei Yu Jie” sells sweet potato powder without sweet potatoes, and Simba's apprentice “Shi Da Bei” sells ready-to-eat bird's nest actually sugar water... These “influencers” with tens of millions of fans were investigated and punished in a case where they sold fraudulent food through false publicity or prices on live broadcasts, which is very exciting. Take a look at the basis of punishment in these cases, mainly the Anti-Unfair Competition Law, the Food Safety Law, etc. This shows that the live broadcast room is not an extrajudicial place, and selling food must also not cross the red line of the law. At the same time, as chaos such as false publicity, counterfeiting and shoddy products gradually increases in the e-commerce field of live streaming food, the social response is strong. The relevant regulations and systems need to be further improved, and there is an urgent need for special laws and regulations to regulate food sales in live streaming rooms to better protect the rights and interests of consumers. The General Administration of Market Regulation attaches great importance to the supervision of new online food business formats and studies and formulates a series of institutional measures. Recently, the relevant work procedures for the “Regulations on the Supervision and Administration of Live E-commerce Operators Implementing Principal Responsibilities for Food Safety” have been basically completed and will be issued and implemented in the near future. The regulation will further tighten the responsibilities of various relevant entities such as live streaming e-commerce platform operators, live broadcast room operators, live streaming marketers, live streaming marketers, and service agencies.