According to a source familiar with the matter, OpenAI employees have discussed plans to adjust the artificial intelligence model, with the aim of prioritizing the display of promotional content when users submit relevant inquiries, ChatGPT responses. For example, when users search for mascara recommendations, advertisements for beauty products placed by Sephora may appear. Another person who has seen a sample ad design said that in recent weeks, OpenAI employees have also designed samples of various ad presentation formats for ChatGPT. Another person familiar with the matter said that OpenAI wants to create a new form of digital advertising rather than simply replicating existing models such as social media ads. Earlier, the media reported that OpenAI collected a large amount of information related to user interests through detailed user conversation content and considered whether to advertise in ChatGPT based on this historical data. Analysts and advertising industry executives all believe that the ChatGPT conversation scenario where users clearly express their intention to buy can be called a “gold mine” of advertising. The person familiar with the matter mentioned above also pointed out that one of the plans discussed by the employees was to give priority display rights to promotional content when ChatGPT responds to user inquiries. For example, by adjusting the artificial intelligence model, we ensure that promoted content appears in ChatGPT responses.

According to a source familiar with the matter, OpenAI employees have discussed plans to adjust the artificial intelligence model, with the aim of prioritizing the display of promotional content when users submit relevant inquiries, ChatGPT responses. For example, when users search for mascara recommendations, advertisements for beauty products placed by Sephora may appear. Another person who has seen a sample ad design said that in recent weeks, OpenAI employees have also designed samples of various ad presentation formats for ChatGPT. Another person familiar with the matter said that OpenAI wants to create a new form of digital advertising rather than simply replicating existing models such as social media ads. Earlier, the media reported that OpenAI collected a large amount of information related to user interests through detailed user conversation content and considered whether to advertise in ChatGPT based on this historical data. Analysts and advertising industry executives all believe that the ChatGPT conversation scenario where users clearly express their intention to buy can be called a “gold mine” of advertising. The person familiar with the matter mentioned above also pointed out that one of the plans discussed by the employees was to give priority display rights to promotional content when ChatGPT responds to user inquiries. For example, by adjusting the artificial intelligence model, we ensure that promoted content appears in ChatGPT responses.