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Affle 3i (NSE:AFFLE) Will Want To Turn Around Its Return Trends

Simply Wall St·12/24/2025 01:44:50
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If you're looking for a multi-bagger, there's a few things to keep an eye out for. Firstly, we'd want to identify a growing return on capital employed (ROCE) and then alongside that, an ever-increasing base of capital employed. Basically this means that a company has profitable initiatives that it can continue to reinvest in, which is a trait of a compounding machine. Having said that, from a first glance at Affle 3i (NSE:AFFLE) we aren't jumping out of our chairs at how returns are trending, but let's have a deeper look.

Return On Capital Employed (ROCE): What Is It?

If you haven't worked with ROCE before, it measures the 'return' (pre-tax profit) a company generates from capital employed in its business. To calculate this metric for Affle 3i, this is the formula:

Return on Capital Employed = Earnings Before Interest and Tax (EBIT) ÷ (Total Assets - Current Liabilities)

0.13 = ₹4.4b ÷ (₹39b - ₹6.3b) (Based on the trailing twelve months to September 2025).

So, Affle 3i has an ROCE of 13%. In absolute terms, that's a satisfactory return, but compared to the Media industry average of 8.7% it's much better.

See our latest analysis for Affle 3i

roce
NSEI:AFFLE Return on Capital Employed December 24th 2025

In the above chart we have measured Affle 3i's prior ROCE against its prior performance, but the future is arguably more important. If you'd like, you can check out the forecasts from the analysts covering Affle 3i for free.

What Can We Tell From Affle 3i's ROCE Trend?

In terms of Affle 3i's historical ROCE movements, the trend isn't fantastic. Around five years ago the returns on capital were 21%, but since then they've fallen to 13%. Although, given both revenue and the amount of assets employed in the business have increased, it could suggest the company is investing in growth, and the extra capital has led to a short-term reduction in ROCE. And if the increased capital generates additional returns, the business, and thus shareholders, will benefit in the long run.

On a side note, Affle 3i has done well to pay down its current liabilities to 16% of total assets. That could partly explain why the ROCE has dropped. What's more, this can reduce some aspects of risk to the business because now the company's suppliers or short-term creditors are funding less of its operations. Some would claim this reduces the business' efficiency at generating ROCE since it is now funding more of the operations with its own money.

What We Can Learn From Affle 3i's ROCE

Even though returns on capital have fallen in the short term, we find it promising that revenue and capital employed have both increased for Affle 3i. And long term investors must be optimistic going forward because the stock has returned a huge 133% to shareholders in the last five years. So while investors seem to be recognizing these promising trends, we would look further into this stock to make sure the other metrics justify the positive view.

While Affle 3i doesn't shine too bright in this respect, it's still worth seeing if the company is trading at attractive prices. You can find that out with our FREE intrinsic value estimation for AFFLE on our platform.

If you want to search for solid companies with great earnings, check out this free list of companies with good balance sheets and impressive returns on equity.