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    Vita Coco (COCO) Valuation Check After New Rush Soccer Hydration Partnership

    Simply Wall St·12/22/2025 07:14:44
    語音播報

    Vita Coco Company (COCO) just signed on as the Official Hydration Partner of Rush Soccer, a strategic move that plugs the brand directly into one of the largest youth soccer communities in the country.

    See our latest analysis for Vita Coco Company.

    That Rush Soccer deal lands on top of a strong run, with the share price up about 52 percent year to date and a powerful three year total shareholder return near 291 percent, suggesting momentum and confidence are building.

    If this kind of growth story has your attention, it could be a good time to explore fast growing stocks with high insider ownership as you look for other compelling ideas.

    Yet even with robust earnings growth and a fresh Rush Soccer partnership, Vita Coco still trades at a modest discount to analyst targets and intrinsic value estimates. This raises the question: is this a buyable mispricing, or is future growth already baked in?

    Most Popular Narrative Narrative: 3.5% Undervalued

    With Vita Coco last closing at $53.48 against a narrative fair value near the mid 50 dollar range, the story leans slightly in favor of upside.

    Operational improvements in supply chain flexibility and scale including expanded sourcing regions, negotiated cost mitigations, and the potential for ocean freight rate normalization are expected to help manage input cost volatility, supporting longer term gross and net margin improvement.

    Read the complete narrative.

    Curious how modest revenue growth assumptions, rising margins, and a richer future earnings multiple can still argue for upside from here? The fine print matters.

    Result: Fair Value of $55.44 (UNDERVALUED)

    Have a read of the narrative in full and understand what's behind the forecasts.

    However, tariff uncertainty on coconut imports and volatile freight costs could still squeeze margins and challenge the idea that earnings power will steadily compound.

    Find out about the key risks to this Vita Coco Company narrative.

    Another Angle on Valuation

    Our DCF view says Vita Coco is about 21 percent below fair value, pointing to upside if cash flows land as expected. However, that relies on steady tariff relief, resilient demand, and robust margins. If any of those slip, does this upside really hold?

    Look into how the SWS DCF model arrives at its fair value.

    COCO Discounted Cash Flow as at Dec 2025
    COCO Discounted Cash Flow as at Dec 2025

    Build Your Own Vita Coco Company Narrative

    If you would rather dig into the numbers yourself and challenge this view, you can build a personalized narrative in just a few minutes, Do it your way.

    A good starting point is our analysis highlighting 3 key rewards investors are optimistic about regarding Vita Coco Company.

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    This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.