Will Lamar’s Dividend Boost and New Outdoor President Shift Lamar Advertising's (LAMR) Acquisition‑Led Narrative?

• Lamar Advertising recently declared a regular quarterly cash dividend of US$1.55 per share and a special cash dividend of US$0.25 per share, both payable on December 31, 2025 to holders of its Class A and Class B common stock as of December 22, 2025.
• The company also announced that Ross Reilly, a key driver of more than US$1.50 billions in out-of-home acquisitions and its programmatic push, will become President of the Outdoor Division on January 1, 2026, underscoring an emphasis on acquisitions and technology-enabled billboard sales.
• We’ll now examine how the dividend declarations and Ross Reilly’s upcoming leadership role could influence Lamar’s existing investment narrative.

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Lamar Advertising Investment Narrative Recap

To own Lamar Advertising, you need to believe that out-of-home billboards and digital screens can keep attracting ad budgets despite softer growth, uneven category demand and contract renewal risk. The latest regular and special dividends support Lamar’s income profile, while Ross Reilly’s move to lead the Outdoor Division appears aligned with the existing focus on digital and programmatic sales, without materially changing the near term reliance on digital expansion and M&A execution as key catalysts and risks.

The most relevant development here is Reilly’s appointment to oversee billboard, national and programmatic sales, which ties directly into Lamar’s push to grow digital inventory and programmatic revenues. Given that a slower transition in “same board digital” performance and M&A integration challenges already sit at the center of the thesis, investors may watch how his track record in more than US$1.50 billion of acquisitions and programmatic partnerships translates into operational outcomes.

Yet investors should also be aware that softer top line trends and uneven demand across advertiser categories could complicate...

Read the full narrative on Lamar Advertising (it's free!)

Lamar Advertising's narrative projects $2.5 billion revenue and $723.9 million earnings by 2028. This implies 3.7% yearly revenue growth and about a $284.9 million earnings increase from $439.0 million today.

Uncover how Lamar Advertising's forecasts yield a $133.80 fair value, a 4% upside to its current price.

Exploring Other Perspectives

Four Simply Wall St Community fair value estimates for Lamar span roughly US$106.64 to US$204.20 per share, showing how far apart individual views can be. You can weigh those opinions against Lamar’s reliance on expanding its digital billboard portfolio as a key driver of revenue and margin potential, and decide how that balance of opportunity and execution risk fits your own expectations.

Explore 4 other fair value estimates on Lamar Advertising - why the stock might be worth as much as 58% more than the current price!

Build Your Own Lamar Advertising Narrative

Disagree with existing narratives? Create your own in under 3 minutes - extraordinary investment returns rarely come from following the herd.

• A great starting point for your Lamar Advertising research is our analysis highlighting 2 key rewards and 2 important warning signs that could impact your investment decision.
• Our free Lamar Advertising research report provides a comprehensive fundamental analysis summarized in a single visual - the Snowflake - making it easy to evaluate Lamar Advertising's overall financial health at a glance.

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

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