The Zhitong Finance App learned that on Friday, Nike (NKE.US) plummeted by more than 10% before the market. As of press release, it was reported at $58.80. According to the news, on December 18, Nike announced financial results for the second quarter of the 2026 fiscal year ending November 30, 2025. According to the data, the company's revenue for the quarter reached 12.4 billion US dollars, up 1% year on year according to the report. After excluding the impact of exchange rates, it remained the same as the same period last year, exceeding the market's previous expectations. Despite a moderate increase in overall revenue, net profit fell to $800 million, down 32% year over year; earnings per share were $0.53, down from $0.78 in the same period last year.
Financial reports show that Nike's core growth engine is showing a divergent trend. The North American market showed strong performance. The quarter's revenue increased 9% year over year, with the wholesale business surging 24%, which became a key driving force for overall performance. However, the Greater China region is still facing recovery challenges. Greater China's revenue for the quarter fell 17% year over year, with digital business falling 36%, wholesale business falling 15%, and EBIT (profit before interest and tax) falling 49%.