How Investors Are Reacting To Betsson (OM:BETS B) Expanding Its €40m Share Buyback Program

• Earlier in December 2025, Betsson AB repurchased 126,400 of its own series B shares under a Board-approved share buyback program of up to €40 million, running from October 2025 to April 2026 and carried out in line with EU regulations.
• Following these transactions, Betsson held 2,154,922 series B and 2,747,433 series C shares, underscoring an active capital management approach aimed at reinforcing its market position and potential shareholder value.
• We’ll now look at how Betsson’s €40 million buyback program and growing treasury share position may influence its investment narrative.

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Betsson Investment Narrative Recap

To own Betsson, you need to believe it can keep growing its online gaming footprint while managing rising regulation, taxes and marketing costs. The €40 million buyback and higher treasury share balance do not materially change the near term focus on Latin American and Western European growth or the key risk of margin pressure from higher gaming taxes and operating expenses.

The recent decision to refinance and early redeem its 2023/2026 bonds with new 4 year senior unsecured debt is the announcement that best frames this buyback. Together, the bond issue and repurchases highlight how Betsson is using its balance sheet to support investment, M&A capacity and shareholder returns at a time when tighter regulation and higher tax burdens could challenge profitability.

Yet investors should also be aware of how rising locally regulated revenue exposure could pressure margins over time if...

Read the full narrative on Betsson (it's free!)

Betsson’s narrative projects €1.5 billion revenue and €295.8 million earnings by 2028.

Uncover how Betsson's forecasts yield a SEK192.50 fair value, a 33% upside to its current price.

Exploring Other Perspectives

Twenty fair value estimates from the Simply Wall St Community span roughly SEK150 to SEK446.55 per share, so you can see how widely opinions differ on Betsson. Set against this, the risk of higher gaming taxes in more regulated markets raises important questions about how sustainable current profitability and cash returns will be, so it is worth comparing several of these viewpoints before deciding how you feel about the stock.

Explore 20 other fair value estimates on Betsson - why the stock might be worth just SEK150.00!

Build Your Own Betsson Narrative

Disagree with existing narratives? Create your own in under 3 minutes - extraordinary investment returns rarely come from following the herd.

• A great starting point for your Betsson research is our analysis highlighting 4 key rewards and 1 important warning sign that could impact your investment decision.
• Our free Betsson research report provides a comprehensive fundamental analysis summarized in a single visual - the Snowflake - making it easy to evaluate Betsson's overall financial health at a glance.

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

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