On December 19, Hao Hongfeng, chairman of Jiuxian Group, delivered a welcome speech on the theme “Breaking the Game 2026” in Beijing. He said, “We want to pay tribute to our boss who has the courage to stand in front of the camera. The highest level of doing business is being quiet and making a fortune. Any boss likes to show up. But in today's market, you're still hiding in a corner. Who knows your brand? Boss Wu of Zhenjiu is the first big boss in the Chinese liquor industry to stand bravely in front of the camera.” He also said that the most promising sauce-flavored brand in the Chinese liquor industry is Zhenjiu. “It has a good foundation, large production capacity, good short videos, and excellent quality.” He pointed out, “If you look back at it 5 or 10 years from now, you'll think that rare wine is really amazing.”

On December 19, Hao Hongfeng, chairman of Jiuxian Group, delivered a welcome speech on the theme “Breaking the Game 2026” in Beijing. He said, “We want to pay tribute to our boss who has the courage to stand in front of the camera. The highest level of doing business is being quiet and making a fortune. Any boss likes to show up. But in today's market, you're still hiding in a corner. Who knows your brand? Boss Wu of Zhenjiu is the first big boss in the Chinese liquor industry to stand bravely in front of the camera.” He also said that the most promising sauce-flavored brand in the Chinese liquor industry is Zhenjiu. “It has a good foundation, large production capacity, good short videos, and excellent quality.” He pointed out, “If you look back at it 5 or 10 years from now, you'll think that rare wine is really amazing.”