Tongcheng Travel (00780) released the 2025 travel list: the Beijingguang to Sichuan-Tibet route is the most popular long-term travel

On December 19, 2025, Tongcheng Travel released the “2025 Travel List”. Based on the travel data of the platform's more than 250 million annual consumer users, Tongcheng Travel released annual lists such as the 2025 popular travel route list, popular county-level destination list, outbound travel popular destination list, and AI interactive popular city list.

Demand for mass travel was strong in 2025, showing a trend of “going farther, higher frequency, and upgrading quality”. In particular, there is an obvious trend of upgrading travel consumption in non-first-tier cities. According to Tongcheng travel data, domestic travel demand for 1,200 kilometers or more will grow strongly in 2025. The average number of passenger trips on some popular routes exceeds 4.6 times. Among them, the route between Xi'an and Yulin became the busiest regional route of the year with an average passenger frequency of 5.3 trips. Popular destinations in western regions such as Xinjiang, Qinghai, Tibet, and Sichuan performed well in indicators such as the growth rate of overnight visitors and length of stay per stay. In 2025, county tourism continues to heat up, and county-level tourist destinations from Xinjiang, Qinghai, Inner Mongolia, Yunnan and other places are on the annual “Ben County Tour” list. Popular outbound travel destinations are mainly concentrated in “5-hour flight circles” and “visa-free friend circles” such as Southeast Asia. Malaysia and Singapore are on the list of the top ten most popular outbound travel destinations in 2025, while Belgium, Spain, and Italy have soared to the top ten in popularity with rapid increases in passenger traffic.

In the 2025 domestic long-term travel list, the Beishang Guangzhou-Sichuan-Tibet route was the most popular, and Xi'an to Yulin was selected as the busiest regional route

Domestic long-term travel demand is growing strongly in 2025. Among them, the most popular routes include: Chengdu to Lhasa, Beijing to Chengdu, Guangzhou to Chengdu, Shanghai to Shenzhen, etc., mainly routes between first-tier cities and central cities and Sichuan-Tibet are the busiest.

With the implementation of flight facilitation measures such as rapid security checks, the convenience of traveling by air has been welcomed by many business people. The top ten most frequently traveled routes by Tongcheng Travel Platform passengers in 2025 are: Xi'an to Yulin, Chengdu to Nanjing, Shenzhen to Shanghai, Beijing to Xiamen, Beijing to Fuzhou, Tianjin to Shenzhen, Chengdu to Beijing, Wuxi to Chengdu, Hangzhou to Shenyang, and Xiamen to Shanghai. Among them, the average travel frequency between Xi'an and Yulin was 5.3 times, making it the regional route with the highest average passenger travel frequency in 2025. In 2025, the average number of daily flights between Xi'an and Yulin was as high as 10 to 12, making it one of the busiest regional routes. Judging from the customer base structure, high-frequency travel routes mainly focus on passenger groups such as business trips and regular commuting.

In 2025, there was a marked trend of upgrading travel consumption among non-first-tier consumers. Nearly 90% of the new domestic ticket users on the Tongcheng Travel platform came from non-first-tier cities. Over the past year, more non-first-tier city residents have completed their first flight in their lives. In response to the rapidly growing number of first-time passengers, Tongcheng Travel launched the “First Ride Worry-Free” service in 2025. Currently, it has covered 26 airports across the country, and has served more than 100,000 first-time passengers.

Many places in Xinjiang are on the soaring list of overnight visitors, with Chengdu and Chongqing leading the way in the popularity of high-end lodging consumption

2025 will undoubtedly be a “good harvest year” for tourism in Xinjiang. Among the top ten overnight visitors to Tongcheng Travel's 2025 list, five are from the Xinjiang region: Bortala, Hami, Tacheng, Altay, and Kizilsu. In 2025, the popularity of hotels and homestays in popular destinations in Xinjiang increased by more than 45% year-on-year, while the popularity of reservations for destinations such as Bortala increased by more than 60%.

“Mass travel consumption upgrade” is a prominent feature of travel consumption in 2025. Among them, the most prominent sign is that tourists have stayed longer at their destinations. According to Tongcheng Travel's annual travel list, overnight visitors to destinations such as Shennongjia Forestry District, Jiyuan, Alxinganling, Xishuangbanna, Dalian, Weihai, Sanya, Beijing, and Yanbian all rank among the highest in the country. Structurally, resorts with excellent ecological environments are more likely to attract visitors to stay for a long time. In particular, short-term summer stays are in high demand, and per capita stays of more than 2.5 nights are generally strong.

According to the 2025 high-end lodging consumption list of non-first-tier cities published by Tongcheng Travel, the popularity of high-end accommodation consumption in non-first-tier cities such as Chengdu, Chongqing, and Xi'an is at the highest level. Among them are spending not only from tourists from across regions, but also short-distance leisure vacation spending from local and surrounding residents.

At the same time, non-first-tier cities such as Wuhan, Baoding, Mianyang, Changde, and Taiyuan rank among the highest in terms of vacation spending activity. In the past year, residents of non-first-tier cities were more active in spending on domestic quality group tours, customized tours, and outbound group tours.

Changsha County is at the top of the “Benxian County Tour” list, and Wenquan County in Xinjiang has the highest increase in popularity

In 2025, the momentum of “reverse tourism” with the main appeal of digging for treasure in niche destinations continues unabated. The enthusiasm of young consumers to explore “treasure county towns” is still high, and the popularity of “Ben County Tour” remains high throughout the year. Among the popular counties in Tongcheng Travel's 2025 “Benxian Tour”, county destinations such as Changsha County, Nanchang County, Boluo County, Huidong County, Yangshuo County, Zhongmu County, and Shangri-La City are the most popular. In 2025, the beautiful beauty of these counties and the food of influencers continued to be “planted” by social media, attracting batch after batch of visitors to check in.

While traditional tourist counties dominate the list of popular “Benxian Tour” destinations, the popularity of some county-level destinations in Xinjiang, Shaanxi, Inner Mongolia and other places has risen rapidly. Wenquan County, Khorgos City, Liuba County, Minfeng County, and Genhe City have successfully entered the top ten places in the 2025 county-level city overnight tourist list.

In 2025, the popularity of scenic spots soared, Jiuzhaigou Scenic Area and others ranked high

Famous mountains and rivers are the most popular cultural tourism consumption theme in 2025. Jiuzhaigou Scenic Area, Laojun Mountain Scenic Area, Xiling Snow Mountain Scenic Area, Daocheng Aden Scenic Area, and Lushan Mountain Scenic Area are on the list among the top ten scenic spots in Tongcheng Travel's 2025 popularity list. Mountain scenic spots occupy seven seats in the top ten places in the annual popularity increase list.

Malaysia is at the top of the list of popular outbound travel destinations in 2025, and European destinations such as Belgium are at the top of the list of soaring popularity

With the advantages of geographical proximity, rich travel resources, and high cost performance, the “five-hour flight circle” and “visa-free circle of friends” in Southeast Asia and Northeast Asia are still the first choice for Chinese people to travel abroad in 2025. Among the top ten most popular destinations for outbound travel, Southeast Asian destinations such as Malaysia, Singapore, and Indonesia are all on the list, while Italy, South Korea, and Russia also rank high. Among the top ten soaring outbound travel destinations, European destinations such as Belgium and Spain performed well.

The “emotional value” from travel AI has seen a tenfold increase in users saying “thank you” to DeepTrip

According to data from Tongcheng Travel DeepTrip from March to December 2025, the keywords for conversations between users and DeepTrip mainly focus on travel itinerary planning and reservation inquiries for transportation and accommodation products. Central cities and popular tourist destinations such as Beijing, Shanghai, Guangzhou, Chengdu, Chongqing, Shenzhen, and Hangzhou were mentioned relatively often during the conversation. It is worth noting that with the rapid iteration of AI interactive experiences, users are increasingly inclined to view AI as their travel partner rather than just a tool. The data shows that in the last nine months, the number of users who actively send “thank you” to AI has increased more than tenfold. The “humanization” of travel intelligence not only solves users' specific travel problems, but also provides users with “emotional value” during interaction.