The Zhitong Finance App learned that Morgan Stanley released a research report saying that the upcoming wave of creativity poses a risk to Prada (01913.HK). As highly respected creative directors join competitive brands, it is difficult for Dama to see how Prada and MiumiU can maintain their growth momentum. Even though it is believed that the group maintains good management and the stock price is cheap, there is no reason why the group will outperform other competitors in the next few months; therefore, the target price was slightly lowered from HK$53 to HK$51; the rating was “in sync with the market.”

The Zhitong Finance App learned that Morgan Stanley released a research report saying that the upcoming wave of creativity poses a risk to Prada (01913.HK). As highly respected creative directors join competitive brands, it is difficult for Dama to see how Prada and MiumiU can maintain their growth momentum. Even though it is believed that the group maintains good management and the stock price is cheap, there is no reason why the group will outperform other competitors in the next few months; therefore, the target price was slightly lowered from HK$53 to HK$51; the rating was “in sync with the market.”