Suzano Invests R$490M To Launch New Fluff Pulp Line, Boosting Capacity Over 400% At Limeira Plant

A R$490 million investment expands the supply of raw material used in the production of absorbent items

Suzano, the world's largest pulp producer, has commenced operations this week at its new fluff pulp production line located in its Limeira unit in Brazil's São Paulo state. This R$490 million investment increases Suzano's total fluff pulp production capacity by more than 400%, from 100,000 to 440,000 tonnes per year.

The project involved converting the existing pulp line at the Limeira unit into a flexible machine, capable of producing both Eucafluff® and market pulp. Eucafluff® is used in the production of absorbent and personal hygiene products, such as baby and adult diapers, sanitary pads and pet pads. Then market pulp is supplied for making products including toilet paper, printing and writing papers, and paper packaging.

Launched in 2015, Eucafluff® is the world's first fluff pulp made from eucalyptus, delivering unique advantages like enhanced softness and flexibility, which translate into thinner, more discreet and comfortable products. Its high compression capability enables smaller packaging, reducing plastic film usage and lowering transportation and storage costs for the industry.

Products made with 100% Eucafluff® also exhibit outstanding performance in both rewet (liquid return) and liquid retention, offering consumers greater comfort and prolonged dryness. A Life Cycle Analysis study, conducted in 2024, highlights multiple environmental benefits when compared to pine fluff produced in the Southeastern United States.