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Is Slowing Growth And Tighter Cash Flow Altering The Investment Case For Deckers Outdoor (DECK)?

Simply Wall St·12/17/2025 16:22:16
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  • Recent analysis of Deckers Outdoor highlights that, over the past two years, the company has delivered weak constant currency growth while operating margins of 23.4% have lagged the broader industry, and its free cash flow margin is expected to shrink as it invests more heavily to keep pace with competitors.
  • This combination of soft underlying growth, below-industry profitability and tightening cash generation raises fresh questions about Deckers' ability to defend its market position and financial flexibility.
  • We’ll now examine how concerns about shrinking free cash flow margins could influence Deckers Outdoor’s previously optimistic investment narrative and expectations.

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Deckers Outdoor Investment Narrative Recap

To own Deckers Outdoor, you have to believe that UGG and HOKA can keep drawing consumers in, even as growth slows and cash gets tighter. The latest update on weaker constant currency growth, below industry margins and shrinking free cash flow directly challenges the near term earnings story and heightens the key risk that heavier spending fails to translate into durable brand momentum.

Against this backdrop, the sizeable increase in the share buyback authorization to US$4.55 billion stands out, because it commits more capital at the same time that free cash flow margins are under pressure and reinvestment needs are rising.

Yet investors should also weigh how a more promotional and closeout heavy environment could affect Deckers' margins and brand strength...

Read the full narrative on Deckers Outdoor (it's free!)

Deckers Outdoor's narrative projects $6.5 billion revenue and $1.1 billion earnings by 2028.

Uncover how Deckers Outdoor's forecasts yield a $111.97 fair value, a 7% upside to its current price.

Exploring Other Perspectives

DECK 1-Year Stock Price Chart
DECK 1-Year Stock Price Chart

The 19 fair value estimates from the Simply Wall St Community span roughly US$75.80 to US$158 per share, underscoring how differently you can view the same numbers. Set against concerns about weaker growth and tightening free cash flow, these varied views invite you to compare several risk and reward trade offs before forming your own outlook.

Explore 19 other fair value estimates on Deckers Outdoor - why the stock might be worth 27% less than the current price!

Build Your Own Deckers Outdoor Narrative

Disagree with existing narratives? Create your own in under 3 minutes - extraordinary investment returns rarely come from following the herd.

  • A great starting point for your Deckers Outdoor research is our analysis highlighting 3 key rewards that could impact your investment decision.
  • Our free Deckers Outdoor research report provides a comprehensive fundamental analysis summarized in a single visual - the Snowflake - making it easy to evaluate Deckers Outdoor's overall financial health at a glance.

No Opportunity In Deckers Outdoor?

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.