Is Rumble (RUM) Turning Influencer Boxing Into a Credible Subscription Growth Strategy?

• Rumble announced it had exclusively livestreamed the Misfits Boxing event “MF Mania - The Fight Before Christmas” on 20 December 2025 via Rumble Premium, featuring influencer and former professional kickboxer Andrew Tate against Netflix star and former professional football player Chase DeMoor, with access tied to an annual subscription.
• This move turns a single high-profile bout into a test case for whether marquee influencer events can accelerate adoption of Rumble’s paid, ad-free ecosystem and creator tools.
• We’ll now examine how using a high-profile boxing livestream to push Rumble Premium subscriptions could influence Rumble’s broader investment narrative.

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Rumble Investment Narrative Recap

To own Rumble, you need to believe its mix of creator content, premium subscriptions, and cloud services can eventually support profitable growth despite ongoing losses and a rich valuation. The Misfits Boxing exclusivity is an eye-catching experiment for driving Rumble Premium adoption, but on its own it does not materially change the near term catalyst around monetizing users more efficiently or the key risk of continued cash burn from heavy investment if revenue and margins do not keep improving.

Among recent developments, the Cumulus Media partnership stands out in relation to this boxing event, as both center on expanding audience reach and monetization beyond traditional ads. As Rumble tests premium-only access for headline livestreams, the Cumulus tie-up helps build a broader content funnel across audio and video, which could support higher ARPU if the company can convert more of that audience into paid subscribers and deeper creator relationships.

However, investors should also be aware that Rumble’s push into aggressive growth spending, including premium content bets like this fight, heightens the risk that...

Read the full narrative on Rumble (it's free!)

Rumble’s narrative projects $194.3 million revenue and $21.4 million earnings by 2028. This requires 23.1% yearly revenue growth and about a $322.6 million earnings increase from -$301.2 million today.

Uncover how Rumble's forecasts yield a $22.00 fair value, a 229% upside to its current price.

Exploring Other Perspectives

Five fair value estimates from the Simply Wall St Community span a wide range, from US$1.50 to US$22.00 per share, showing how far opinions can diverge. You should weigh these against the central risk that Rumble’s aggressive investment, including premium content experiments, could prolong losses if user monetization and margin improvement fall short.

Explore 5 other fair value estimates on Rumble - why the stock might be worth less than half the current price!

Build Your Own Rumble Narrative

Disagree with existing narratives? Create your own in under 3 minutes - extraordinary investment returns rarely come from following the herd.

• A great starting point for your Rumble research is our analysis highlighting 1 key reward and 2 important warning signs that could impact your investment decision.
• Our free Rumble research report provides a comprehensive fundamental analysis summarized in a single visual - the Snowflake - making it easy to evaluate Rumble's overall financial health at a glance.

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

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