On December 17, PricewaterhouseCoopers, one of the top four international accounting firms, released a report stating that the outlook for the Chinese consumer market is optimistic. Among them, the RMB is expected to strengthen in 2026, and the real estate market is expected to stabilize. The financial market will boost consumer confidence and stimulate local consumption. PricewaterhouseCoopers said the Chinese consumer market has huge potential. On the one hand, as middle- and high-income groups continue to grow, more attention will be paid to health and sustainable development. On the other hand, with technology and artificial intelligence, Chinese retailers can accelerate category management and private brand development. “Furthermore, China is vigorously boosting domestic demand and attracting foreign direct investment, and a series of new policies have been implemented one after another. For example, tax credits for reinvesting profits for overseas investors, the upcoming island-wide customs clearance operation at the Hainan Free Trade Port, and the continuing increase in tax incentives and expansion and opening measures for the Greater Bay Area Cooperative Park have all brought huge business opportunities to the consumer market.” PricewaterhouseCoopers further stated.

On December 17, PricewaterhouseCoopers, one of the top four international accounting firms, released a report stating that the outlook for the Chinese consumer market is optimistic. Among them, the RMB is expected to strengthen in 2026, and the real estate market is expected to stabilize. The financial market will boost consumer confidence and stimulate local consumption. PricewaterhouseCoopers said the Chinese consumer market has huge potential. On the one hand, as middle- and high-income groups continue to grow, more attention will be paid to health and sustainable development. On the other hand, with technology and artificial intelligence, Chinese retailers can accelerate category management and private brand development. “Furthermore, China is vigorously boosting domestic demand and attracting foreign direct investment, and a series of new policies have been implemented one after another. For example, tax credits for reinvesting profits for overseas investors, the upcoming island-wide customs clearance operation at the Hainan Free Trade Port, and the continuing increase in tax incentives and expansion and opening measures for the Greater Bay Area Cooperative Park have all brought huge business opportunities to the consumer market.” PricewaterhouseCoopers further stated.