Optimizely Unveils New Research on AI-Powered Content Ecosystems

New report identifies 15,000+ tools in today's marketing ecosystem and highlights the rise of "agentic content systems" built to scale personalization

NEW YORK, Dec. 16, 2025 /PRNewswire/ -- Optimizely, the leading digital experience platform, today released new research revealing that modern marketing stacks have reached an unprecedented level of complexity, with more than 15,000 tools now available in the martech landscape. The company's latest report, "Composable by Design: Building an Agentic Content Ecosystem," outlines how organizations can bring order to sprawling systems by embracing a composable, AI-powered approach to content and digital experience creation. This research builds on Optimizely's commitment to helping marketing teams navigate the evolving digital landscape.