WHP Global Signs Deal with Pure Cotton Global Group to Relaunch LOTTO as a Lifestyle Brand in the U.S. and Canada

NEW YORK, Dec. 16, 2025 /PRNewswire/ -- WHP Global, parent company of iconic Italian sports brand LOTTO, today announced a new licensing partnership with Pure Cotton Global Group to design, manufacture, and distribute a lifestyle apparel line across the U.S. and Canada. The debut capsule launches today on LOTTOSport.com, marking LOTTO's most significant North American fashion relaunch to date.