Affected by storage shortages and price increases, both Acer and Asus have confirmed that they will raise PC product prices. Asus Co-CEO Hu Shubin said that Asus will determine the most suitable timing based on market dynamics, and adjust product portfolios and sales prices in a very flexible manner. Also, according to UI News, Lenovo will soon increase the price of PC and server products. Lenovo Chief Financial Officer Winston Cheng said earlier that Lenovo will try not to increase prices during the upcoming Christmas holidays, but by 2026, due to the overall rise in overall memory prices, price increases are imperative. Dell is also joining the price increase team. According to CCTV Finance, citing US media reports, due to the tight supply of chips and rising prices, Dell plans to comprehensively raise the sales price of commercial computers starting December 17, with a price increase of between 10% and 30%. Sources revealed that the price of Dell Pro and Pro Max notebooks and desktops with 32GB of RAM will each increase by 130 to 230 US dollars; the top model with 128 GB of memory will increase the price of each unit by 520 to 765 US dollars. The Dell sales department said that commercial customers accounted for 85% of sales last year, and this price increase will cover all commercial computer customers. As to whether the Chinese side will increase prices at the same time, Interface News sought evidence from Dell. As of press time, there has been no response. Another PC manufacturer, HP, has also announced a price increase. At the end of November, HP CEO Enrique Lores said that the continued surge in memory costs would eventually force the company to raise product prices and launch low-profile versions of products.

Affected by storage shortages and price increases, both Acer and Asus have confirmed that they will raise PC product prices. Asus Co-CEO Hu Shubin said that Asus will determine the most suitable timing based on market dynamics, and adjust product portfolios and sales prices in a very flexible manner. Also, according to UI News, Lenovo will soon increase the price of PC and server products. Lenovo Chief Financial Officer Winston Cheng said earlier that Lenovo will try not to increase prices during the upcoming Christmas holidays, but by 2026, due to the overall rise in overall memory prices, price increases are imperative. Dell is also joining the price increase team. According to CCTV Finance, citing US media reports, due to the tight supply of chips and rising prices, Dell plans to comprehensively raise the sales price of commercial computers starting December 17, with a price increase of between 10% and 30%. Sources revealed that the price of Dell Pro and Pro Max notebooks and desktops with 32GB of RAM will each increase by 130 to 230 US dollars; the top model with 128 GB of memory will increase the price of each unit by 520 to 765 US dollars. The Dell sales department said that commercial customers accounted for 85% of sales last year, and this price increase will cover all commercial computer customers. As to whether the Chinese side will increase prices at the same time, Interface News sought evidence from Dell. As of press time, there has been no response. Another PC manufacturer, HP, has also announced a price increase. At the end of November, HP CEO Enrique Lores said that the continued surge in memory costs would eventually force the company to raise product prices and launch low-profile versions of products.