A profound “weight management” transformation is quietly unfolding in the public fund industry with asset management exceeding 30 trillion yuan — leaving the “big and complete” scale expansion path in the past and moving towards a new stage of “exquisite and beautiful” connotative development; product shelves are also gradually evolving from a wide variety of “department stores” to “boutique supermarkets” that select the best from the best. The Securities Times reporter noticed that more and more fund companies are beginning to rationally view the surge in scale and take the initiative to “slim down” their products — they are neither taking advantage of marketing to suck up money during periods of high performance, nor are they struggling to “keep the shell” of quasi-liquidated funds. This awe for market laws and the pursuit of resource intensity also indicates that the public fund industry has moved from “gaining meat” to “building muscle,” reshaping the logic of growth.

A profound “weight management” transformation is quietly unfolding in the public fund industry with asset management exceeding 30 trillion yuan — leaving the “big and complete” scale expansion path in the past and moving towards a new stage of “exquisite and beautiful” connotative development; product shelves are also gradually evolving from a wide variety of “department stores” to “boutique supermarkets” that select the best from the best. The Securities Times reporter noticed that more and more fund companies are beginning to rationally view the surge in scale and take the initiative to “slim down” their products — they are neither taking advantage of marketing to suck up money during periods of high performance, nor are they struggling to “keep the shell” of quasi-liquidated funds. This awe for market laws and the pursuit of resource intensity also indicates that the public fund industry has moved from “gaining meat” to “building muscle,” reshaping the logic of growth.