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Diageo (LSE:DGE): Has the Share Price Slide Created a Long-Term Value Opportunity?

Simply Wall St·12/14/2025 18:27:47
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Diageo (LSE:DGE) has quietly slid over the past year, with the share price down roughly 34% year to date and almost 50% over three years. This has prompted fresh questions about long term value.

See our latest analysis for Diageo.

That slide reflects a reset in expectations after slower growth in key markets and concerns about consumer spending, with the 1 year total shareholder return of around negative 34% signalling that momentum has clearly faded for now.

If Diageo’s rough patch has you rethinking your exposure, it could be a good moment to explore fast growing stocks with high insider ownership as potential higher conviction ideas.

With Diageo now trading at a sizeable discount to analyst targets despite still growing revenues and profits, is the market overreacting to short term headwinds, or simply pricing in a weaker long term growth runway?

Most Popular Narrative Narrative: 22.8% Undervalued

With the narrative fair value sitting meaningfully above Diageo’s last close at £16.64, the valuation case leans on a powerful profitability and mix shift story.

Diageo is intensifying its focus on premiumization and category expansion (notably in tequila and ready-to-drink beverages) to capture rising consumer affluence and elevated brand preferences in both emerging and developed markets, supporting future revenue growth and gross margin expansion.

Read the complete narrative.

If you want to see the financial engine behind that upgrade in margins and mix, and how muted headline growth still supports a higher valuation multiple, explore the full narrative for the precise assumptions driving that discounted cash flow.

Result: Fair Value of $21.57 (UNDERVALUED)

Have a read of the narrative in full and understand what's behind the forecasts.

However, slowing alcohol consumption trends, along with persistent macro pressure on premium spirits demand, could easily derail those optimistic margin and valuation assumptions.

Find out about the key risks to this Diageo narrative.

Build Your Own Diageo Narrative

If you see the story differently or want to dig into the numbers yourself, you can build a custom view in minutes with Do it your way.

A great starting point for your Diageo research is our analysis highlighting 3 key rewards and 4 important warning signs that could impact your investment decision.

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.