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    How Investors Are Reacting To DoubleVerify (DV) Becoming TikTok’s First Badged Attention-Measurement Partner

    Simply Wall St·12/13/2025 22:16:11
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    • In early December 2025, DoubleVerify announced that its DV Authentic Attention product is now integrated with TikTok, becoming the first badged TikTok Marketing Partner to provide direct impression-level attention measurement and granular insight into how ad exposure and engagement influence performance on the platform.
    • This move not only broadens DoubleVerify’s reach across a major social channel but also gives advertisers sharper tools to detect creative fatigue, benchmark campaigns and reallocate spend toward higher-attention TikTok inventory.
    • Next, we’ll examine how being TikTok’s first badged attention-measurement partner might reshape DoubleVerify’s investment narrative and growth outlook.

    Find companies with promising cash flow potential yet trading below their fair value.

    DoubleVerify Holdings Investment Narrative Recap

    To own DoubleVerify, you need to believe that independent ad measurement will keep gaining importance as budgets flow into social, CTV and other digital formats, and that DV can turn deeper platform integrations into durable, profitable revenue. The TikTok attention-measurement badge strengthens the near term product differentiation catalyst, but it also underlines the key risk: DV’s dependence on access and cooperation from large walled garden platforms remains a central vulnerability.

    The recent appointment of former TikTok Europe executive Stuart Flint as Managing Director, EMEA ties directly into this story, because it reinforces DoubleVerify’s international growth and social-platform integration ambitions. His background across TikTok and major ad platforms may help DV deepen relationships in a region where advertisers are pushing for better verification, potentially supporting the same growth drivers now being highlighted by the TikTok Authentic Attention launch.

    Yet investors should be aware that tighter data controls at major platforms could still...

    Read the full narrative on DoubleVerify Holdings (it's free!)

    DoubleVerify Holdings' narrative projects $1.0 billion revenue and $114.0 million earnings by 2028. This requires 11.9% yearly revenue growth and about a $61 million earnings increase from $52.7 million today.

    Uncover how DoubleVerify Holdings' forecasts yield a $13.92 fair value, a 27% upside to its current price.

    Exploring Other Perspectives

    DV 1-Year Stock Price Chart
    DV 1-Year Stock Price Chart

    Four Simply Wall St Community valuations for DoubleVerify span about US$13.92 to US$50.39 per share, highlighting very different expectations. Against that wide range, DV’s growing reliance on big platform integrations means any change in partner policies could have an outsized impact, so it is worth weighing several viewpoints before forming a view.

    Explore 4 other fair value estimates on DoubleVerify Holdings - why the stock might be worth just $13.92!

    Build Your Own DoubleVerify Holdings Narrative

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    This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.