The State Administration of Market Supervision and Administration issued the “Automobile Industry Price Conduct Compliance Guidelines”. Experts from the China Association of Automobile Manufacturers explained that in recent years, “internal rolling” competition in the automobile industry has seriously affected the healthy development of the industry, disrupted the normal competitive order of the market, and caused the overall profit level of the industry to continue to decline. The “Guidelines” indicate that enterprises should establish pricing strategies based on production costs and guided by market supply and demand, and implement full-chain price behavior management for their vehicle sales, financial services, etc., to ensure price behavior standards. The “Guidelines” also clearly indicate that automobile manufacturers must not engage in unfair price competition for the purpose of excluding competitors or monopolizing the market, except by reducing prices in accordance with the law to dispose of backlog products. Automobile manufacturers and sales enterprises should establish a complete internal price compliance management mechanism, actively carry out price risk identification and early warning, and consciously regulate irrational competition. This can not only effectively avoid problems such as brand damage and customer loss due to price violations, help enterprises establish a good image of honest management, but also enhance consumers' trust in corporate brands. While protecting consumers' rights and interests, automobile manufacturers should focus their attention on brands, products and services, so as to maintain a fair competitive environment and promote the healthy development of the industry.

The State Administration of Market Supervision and Administration issued the “Automobile Industry Price Conduct Compliance Guidelines”. Experts from the China Association of Automobile Manufacturers explained that in recent years, “internal rolling” competition in the automobile industry has seriously affected the healthy development of the industry, disrupted the normal competitive order of the market, and caused the overall profit level of the industry to continue to decline. The “Guidelines” indicate that enterprises should establish pricing strategies based on production costs and guided by market supply and demand, and implement full-chain price behavior management for their vehicle sales, financial services, etc., to ensure price behavior standards. The “Guidelines” also clearly indicate that automobile manufacturers must not engage in unfair price competition for the purpose of excluding competitors or monopolizing the market, except by reducing prices in accordance with the law to dispose of backlog products. Automobile manufacturers and sales enterprises should establish a complete internal price compliance management mechanism, actively carry out price risk identification and early warning, and consciously regulate irrational competition. This can not only effectively avoid problems such as brand damage and customer loss due to price violations, help enterprises establish a good image of honest management, but also enhance consumers' trust in corporate brands. While protecting consumers' rights and interests, automobile manufacturers should focus their attention on brands, products and services, so as to maintain a fair competitive environment and promote the healthy development of the industry.