The General Administration of Market Regulation and other departments issued the “Guiding Opinions on Improving the Quality of Online Trading Platform Products and Services”, which proposed strengthening the quality literacy of live e-commerce practitioners. Guide live broadcast room operators and live streaming marketers and service agencies to establish quality-centered product selection mechanisms, improve product selection capabilities, and improve product selection files. Supervise live e-commerce platforms and live streaming marketers service agencies to establish and improve quality management training mechanisms for live streaming marketers, adopt online modular training and other methods to strengthen quality responsibility education and clarify quality and safety obligations. Live e-commerce platforms are urged to establish a “black list” system, and live streaming room operators and live streaming marketers who seriously violate quality laws, regulations, and rules are included in the “black list” and restrained.

The General Administration of Market Regulation and other departments issued the “Guiding Opinions on Improving the Quality of Online Trading Platform Products and Services”, which proposed strengthening the quality literacy of live e-commerce practitioners. Guide live broadcast room operators and live streaming marketers and service agencies to establish quality-centered product selection mechanisms, improve product selection capabilities, and improve product selection files. Supervise live e-commerce platforms and live streaming marketers service agencies to establish and improve quality management training mechanisms for live streaming marketers, adopt online modular training and other methods to strengthen quality responsibility education and clarify quality and safety obligations. Live e-commerce platforms are urged to establish a “black list” system, and live streaming room operators and live streaming marketers who seriously violate quality laws, regulations, and rules are included in the “black list” and restrained.