The Fujian Provincial Consumer Council recently issued a consumer reminder to remind consumers not to “take the lead” in rational consumption and not to “step on the lightning” to avoid pitfalls. In recent years, some merchants have used marketing methods such as “limited-time flash sales,” “limited sale,” and “full discount” to create a sense of urgency and promote personalized advertisements through big data analysis. Some consumers blindly stock up because they are “afraid of missing out on discounts.” In response, the Provincial Consumer Affairs Commission suggests that consumers can draw up shopping lists according to actual needs, distinguish between “necessities” and “can be stocked”, avoid placing orders due to promotional impulses, and at the same time pay attention to price trends, use price comparison tools or historical price search functions, and be wary of false promotions “rise first, then fall.” In shopping methods such as live streaming and “planting grass” in short videos, some merchants exaggerate the efficacy of products by using beautiful packaging, exaggerated rhetoric, or filter effects, and consumers can easily ignore product quality due to “face value” or “influencer effect.” The Provincial Consumer Council reminds consumers to pay attention to key information such as product ingredients, materials, shelf life, and applicable people to avoid being misled by appearance or marketing rhetoric; comprehensively check product evaluation areas, third-party evaluation platforms, or recommendations from family and friends, and be wary of “praising” behavior.

The Fujian Provincial Consumer Council recently issued a consumer reminder to remind consumers not to “take the lead” in rational consumption and not to “step on the lightning” to avoid pitfalls. In recent years, some merchants have used marketing methods such as “limited-time flash sales,” “limited sale,” and “full discount” to create a sense of urgency and promote personalized advertisements through big data analysis. Some consumers blindly stock up because they are “afraid of missing out on discounts.” In response, the Provincial Consumer Affairs Commission suggests that consumers can draw up shopping lists according to actual needs, distinguish between “necessities” and “can be stocked”, avoid placing orders due to promotional impulses, and at the same time pay attention to price trends, use price comparison tools or historical price search functions, and be wary of false promotions “rise first, then fall.” In shopping methods such as live streaming and “planting grass” in short videos, some merchants exaggerate the efficacy of products by using beautiful packaging, exaggerated rhetoric, or filter effects, and consumers can easily ignore product quality due to “face value” or “influencer effect.” The Provincial Consumer Council reminds consumers to pay attention to key information such as product ingredients, materials, shelf life, and applicable people to avoid being misled by appearance or marketing rhetoric; comprehensively check product evaluation areas, third-party evaluation platforms, or recommendations from family and friends, and be wary of “praising” behavior.