Changes in Hong Kong stocks | Old Gold (06181) rose nearly 4%, and the popularity of ancient French gold continued to increase, and Everbright Securities was given the first “buy” rating

The Zhitong Finance App learned that Old Shop Gold (06181) rose nearly 4%. As of press release, it had risen 3.86% to HK$646.5, with a turnover of HK$365 million.

According to the news, the international financial institution Rothschild recently released a luxury goods industry report. The absolute revenue of the old gold store is expected to surpass the revenue of Lifeng Group's jewelry business in the Chinese market in 2025. The report emphasizes that the success of China's old gold stores is a special case. According to the Everbright Securities Research Report, gold prices have been rising at an accelerated pace since 2023, and consumer demand for gold investment preservation has increased, while ancient French gold contains restraint and collectible value. The popularity continues to rise, and the corresponding performance of old stores has continued to reach record highs. The comprehensive relative and absolute valuation method gave the company a target price of HK$804.64, and the target PE for 2025 to 2027 was 27/20/15 times, giving it a “buy” rating for the first time.