JCDecaux to Launch New Retail Media Partnership with Carrefour, Carmila, Unlimitail

11:37 PM EST, 12/09/2025 (MT Newswires) -- Outdoor advertising group JCDecaux (DEC.PA) is preparing to launch a retail media collaboration with Carrefour (CA.PA), Carmila (CARM.PA), and Unlimitail across France and Spain. The partners are in talks to finalize a contract that would introduce both indoor and outdoor digital out-of-home, as well as traditional outdoor out-of-home advertising at shopping centers and access areas operated by Carrefour and Carmila, according to a Tuesday release. As part of the partnership, JCDecaux will manage, upgrade, and commercialize both indoor and outdoor advertising assets across the covered sites, with bookings to commence in early 2026. The advertising networks will also be fully integrated into Unlimitail's retail media services.